The Prospect Research Toolkit has been providing advice, information and training to researchers and fundraisers across the UK since 2006.

If you are interested in receiving the very best training in one or more of the following areas then please contact Mathew Iredale using the contact form

  • How to identify your richest, most motivated, best connected prospects
  • How to research and qualify prospects
  • How to manage a portfolio of prospects and donors
  • Understanding the Data Protection Act
  • Prospect research strategy
  • Prospect and donor profiles (what they should contain, what they should not contain)
  • How to use Companies House effectively
  • How to rank donors and prospects.
  • How to measure the effectiveness of your research
  • How to carry out research efficiently

All training is tailored to the needs of the individual (or team). 


CV 

Mathew Iredale has been on the committee of Researchers in Fundraising since 2006 and served as chairman in 2008 and 2009.

For six years he was the Fundraising Research Manager at the Stroke Association. Before this he was the Prospect Research Manager at Great Ormond Street Hospital Children's Charity and prior to that a high value fundraiser in the Marketing Department of Imperial Cancer Research Fund.

He has twice spoken at the Institute of Fundraising’s National Convention: in 2006 (session title: Not all major donors are on the Sunday Times Rich List) and 2009 (session title: The 7 Myths of Prospect Research). 

From December 2006 to July 2008 he was the expert speaker on research for the Directory of Social Change’s regular course on major gift fundraising, “How to win major gifts”.

In June 2008, Professional Fundraising magazine published his groundbreaking article “Inside the Monkeysphere”, in which he described how major donor, trust and corporate fundraising strategy can learn from recent scientific research into the behaviour of humans and apes.

In October 2008 he was invited by Chris Carnie (founder of prospect research consultancy The Factary) to co-present the CASE (Council for Advancement and Support of Education) Prospect Research Seminar for delegates from 44 different universities and schools.

In July 2009 he attended the APRA Annual International Conference on prospect research in Boston, USA. 

In 2011 he co-wrote a chapter on researching companies for the 4th edition of Corporate Fundraising (to be published by the Directory of Social Change in mid-2012).