Nobs, toffs and fat cats

 

Nobs

 

Another simple search technique is to do a search on your database for prospects with titles or suffixes which can be an indicator of wealth or influence.

 

Titles                Duke, Marquess, Earl, Viscount, Hon, Dame, Lady, Baroness, etc.

Suffixes            QC, Bt, Bart, JP, DL, etc.

 

A title by itself is no guarantee of wealth or influence, of course, especially in this day and age; a search for those with the prefix Lord or Sir could bring up a very mixed bag of people, to say the least. But there may be some nuggets of gold amongst the silt.

 

A search of hereditary titles can bring to light people who may not be wealthy, but who could be very well connected. Useful if you are looking for influencers as well as wealthy prospects; even in this modern age, a title still impresses and attracts a fair number of people.

 

Jobs

 

Do a search in your database for senior job titles: chief executive, chairman, director, trustee, president, founder, etc.

 

As with the previous search, this can bring up a mixed bag of prospects, but there may be a few wealthy or influential people in the list.

 

Emails

 

Do a search on your database for all those with an email address. Paste the resulting list into a spreadsheet and then sort them by domain name to identify those who may be of use to you; e.g. company domains, NGOs or those in national or local government for example.

 

To sort the list by domain name, perfom a 'find and replace' action on the list (Ctrl F). You want to find *@ and replace it with nothing. This will turn list A into list B, which can then be sorted alphabetically for easier searching:

 

List A

 

God@heaven.com

Pat@royalmail.co.uk 

Mat@researchspod.com

Bill@flowerpot.com

Tony.blair@number10.gov.org

David.Cameron@tonyclone.com

Ben@flowerpot.com

 

List B

 

heaven.com

royalmail.co.uk 

researchspod.com

flowerpot.com

number10.gov.org

tonyclone.com

flowerpot.com

 

 

 

All three types of search will produce lists that require further research to actually determine the wealth of the prospects, but they are a good starting point.